A Business blog is a powerful marketing channel when integrated into your business strategy. It’s both a business hub and a business driver.
However, many business owners are yet to take advantage of the benefits available through business blogging.
Many businesses have business websites that only start to get business many years after creation. This is because the pages are not updated regularly to drive traffic and get traffic to your business.
If your business does not have a blog, you’re missing out on a lot of benefits.
Therefore, starting a business blog is extremely important for the growth of your business.
A business blog is so much more than imagined. It’s honestly a must for any business with a digital presence.
And more importantly, it’s your marketing tool.
Your business blog helps you to connect with customers and prospect and gives people the opportunity to know you better and the services you offer.
Not only that, but it’s also a 24 hours,365 days a year service centre that operates day and night with full preparation to generate results.
#1. A business blog is not industry selective. It gives values to your business no matter the industry you are in.
#2. With a business blog, you have a huge opportunity to establish your industry expertise. Unlike the traditional business, It helps you to establish an engaging and meaningful dialogue with your customers and prospects, even when you are not available.
#3.It also increases your brand awareness. How do you increase brand awareness? It’s by spreading the word about your business. This is where your business blog comes in. Blogging is the easiest way to get the word out because it gives you ample opportunity to write consistent content about your business.
which, in turn, improves your SEO and increases your chance of being found online. In addition, you enjoy more traffic to your business, which will lead to more leads and ultimately more customers.
Most businesses have a website, but the inability of the website to attract traffic is the problem. Every business that wants to make sale needs prospects or visitor and the higher the visitors, the higher the chances of making a sales.
That’s why a static site may not be in your favour in terms of traffic generation. The reason for this is quite clear, the website may not have what it takes to rank high in search engine. The search engine can be very selective in endorsing a site for the first page which is the page most business should be for maximum visibility.
It loves fresh and relevant content, which is what a blog delivers, that makes people come back again and again to it. Consequently, it gets it ranking in search engine.
Everytime you write one more blog post for your business blog, it gets another opportunity to get indexed by search engine and get shown to prospects. With constant updating of your business blog with new content, your business becomes more visible online.
#5. Blogging helps you to be discovered in social media.
Blogging combined with social media marketing is an extremely strong force to drive traffic to your business.
Your business makes social media marketing a breeze because your blog content can easily be repurposed for social media marketing. Also, having social sharing elements on your blog makes it easier to share your content in social media.
#6. With a business blog, you can convert your traffic to new leads easily.
How does this happen? By using what’s called a lead magnet. A lead magnet is a subtle bait to get prospects to sign into your email list.
There are different types of lead magnet, such as free ebook, video recording of your post, an upgraded version of a post, checklist, free tutorial, update, free access to an app…. The choice of what to offer in exchange for an email is huge.
Any reader that comes to your blog and signs up for your lead magnet is definitely a good lead for your business because he shows interest in what your business.
This leads can be nurtured to become your clients.
#7. Your blog has the potential to keep sending your leads and client year down the line. This is made possible because of the scalability of a blog.
Let’s imagine you write an article for your business blog today, The blog continues to get traffic for years to come. This is how bloggers make money from their blog. This practice is not limited to bloggers alone, but also to every business that has a blog.
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The10 days TOC free blogging course is a reliable course that’s designed to show you exactly how to go from Zero knowledge to starting your blog successfully. Start here
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I know this if off topic but I’m looking into starting my own blog and was wondering what all is required to get set up?
I’m assuming having a blog like yours would cost a pretty penny?
I’m not very internet smart so I’m not 100% positive.
Any recommendations or advice would be greatly appreciated.
Thanks
Hi!!
I have a free course here that gives you a great picture of what blogging entails. Please go through it, and if you have further questions don’t hesitate to let me know. Thanks.
Content marketing is a powerful tool for all types of small business owner and blog is one of the best ways to leverage content. The idea of starting a business blog from scratch may be a bit intimidating but it has to be an overwhelming experience. Thanks for the tips to get started with a business blog and make it as a success
Thanks, Sathish! There is no doubt starting a business blog may be a bit intimidating, but keeping the benefits in view can help you weather the storms. However, if you have trouble setting up your business blog contact me, or if you’ve started and you are having difficulty moving it forward, let me know, we should be able to move it forward.
Yes, Ryan! If you’ve been part of an industry for some time, you have at least some level of professional expertise. Instead of hiding it, you can use this expertise to further enhance your career through blogging.
Thanks a great deal Ryan, for stopping by.
I know this if off topic but I’m looking into starting my own blog and was wondering what all is required to get set up?
I’m assuming having a blog like yours would cost a pretty penny?
I’m not very internet smart so I’m not 100% positive.
Any recommendations or advice would be greatly appreciated.
Thanks
Hi!!
I have a free course here that gives you a great picture of what blogging entails. Please go through it, and if you have further questions don’t hesitate to let me know. Thanks.
Content marketing is a powerful tool for all types of small business owner and blog is one of the best ways to leverage content. The idea of starting a business blog from scratch may be a bit intimidating but it has to be an overwhelming experience. Thanks for the tips to get started with a business blog and make it as a success
Thanks, Sathish! There is no doubt starting a business blog may be a bit intimidating, but keeping the benefits in view can help you weather the storms. However, if you have trouble setting up your business blog contact me, or if you’ve started and you are having difficulty moving it forward, let me know, we should be able to move it forward.
Yes, Ryan! If you’ve been part of an industry for some time, you have at least some level of professional expertise. Instead of hiding it, you can use this expertise to further enhance your career through blogging.
Thanks a great deal Ryan, for stopping by.
I dig #2. Big expertise builder, having a blog is. Rocking post. Thanks for sharing.