How Successful Bloggers Make Money from Blogging

by | Jun 18, 2017

Are you are wondering if it’s possible for bloggers to make money successfully from blogging? Then, put your thoughts to rest because it’s definitely possible!  This guide is designed to teach prospective and current bloggers how to make money from blogging. But first, let me tell you my experience with a friend on this issue.

It was a sunny day, and I was taking a ride with my friend. We were driving past the seaside when I thought it was a good time to tell her my business plans.

” I have plans to go into blogging,” I carefully said to her.

She just stared at me with her mouth opened, not uttering a word. Looking straight into her eyes, I clearly saw a confirmation of what I thought her feelings concerning the subject would be.

After what seemed like eternity, she asked in utter disbelief.

“Are you really planning to go into blogging? And you think you can make money from it?”

I replied in a calm voice, “certainly!”

Most often, this is the kind of reaction most bloggers get when they tell people they want to go into blogging, because blogging is often judged as a waste of time

As far as they are concerned the time could have been spent on something more likely to be successful.

Blogging is a complete career path, that ultimately leads to full time income for the bloggers that know what they are doing.

Some people go into blogging as a hobby, while others do it to make money. The minute you start a blog to make money, you become an entrepreneur, because your blog becomes your  business.

Like every other business, it requires: planning, organising, and setup. Since blogging is a business you have to painstaking carry out the task involved for it to be successful: from getting a domain name, hosting your site, choosing a good SEO theme, writing contents, to marketing the blog.

Let me warn you though,  jumping into blogging blindly to make quick money is not the right way to go because blogging takes time to generate income.

Moreover, making money from blogging takes a lot of hard work and patience. However, the payoff is good if you persevere. 

Whether you are yet to start a blog, or you are a beginner, or you have been blogging for  awhile, I want to let you know that there is no one- method- fit- it -all for making money from blogging.

Most successful bloggers combine different sources to make money; they are constantly exploring new ways to make money from blogging.

I’ll quickly take you through how to make money from blogging.

7 superb strategies bloggers employ to make money successfully from blogging.

1. Coaching

2. Freelance your skill

3. Freelance your skill

4. Create a revenue page

5. Sell advertising space

6. Become a freelance blogger

7. Create a product or an online-course to sell

#1. Coaching

let’s face it, people inevitably face challenges every day, and consequently, look for blogs that offer advice and benefits to them. This is how you can make money as a blogger – package the solution and sell it to them for a fee on your blog.

It doesn’t matter how long you’ve been blogging, you can become a successful coach and make money as long as you have a good knowledge of  your niche.  Unfortunately most bloggers may not want to toll this line because they are skeptical about what they are capable of delivering.

I can almost imagine their thoughts right now, “What do I know? What do I coach?”

My advice to them is to conquer their fears by starting from what they know. If after this, they are still struggling with what to offer, studying to gain more depth in their niche may not be a bad idea.

Most assuredly, you will be able to figure out what feels right for you if you do same.

I use to have an erroneous believe about coaching, and that is, it’s the exclusive right of the influencer bloggers to make money from it. I quickly discovered it wasn’t true when I came across people that were willing to pay me for what I know in blogging.

I bet you, there is somebody out there that is cheering you, and sees you as mentor. This person will most willingly buy your coaching service if you offer it.

Don’t demean yourself with thoughts of impossibilities. Remember the old saying, “you never know what you can accomplish until you try.”

Areas bloggers offer coaching services to make make money from blogging  are simply in exhaustive. No matter the industry you’re blogging in, you can offer a coaching service.

Some areas you can offer coaching services are:  blogging, accounting, marketing, social media, traffic generation, SEO, content writing, sewing, cooking, time management, productivity, interior decor, psychology, physiotherapy, etc.

Your responsibility as a coach is to help your prospects where they are weak; help them to improve; set attainable goals; overcome challenges; avoid risk and motivate them to success.

Coaching will always work because people are ever looking to learn new skills, however, you have to be trust worthy to enjoy patronage.


To become a successful coach

1.You’ll have to prove yourself as an expert in your field by creating regular and authoritative contents.

2. Teaching proven ways to get your readers to take action and get results. In other words, teach them actionable steps in your blog that’ll bring solutions to their questions.

3. Helping your prospect generate new businesses and make money.

4. In addition, by offering guest posting, collaborating with other bloggers, and creating webinar (this is another great way of making money).

This way, you’re creating confidence in your prospects by the solution you proffer. Which will not only build their trust in you, but also prepare them to accept any coaching service you eventually offer to them.


If you have good knowledge of your niche and have really hungry audience,  you could package your knowledge into a course and sell to them.

This is a huge way bloggers make money from blogging!

Having a course to sell is a great strategy bloggers employ to make money from blogging. Your readers will buy your course if they have confidence in you.

Developing your product idea is the first step in your product creation.

But, how do you find product idea?

If you’re really at a fix about what to create for your audience, take a look around you and identify a problem in your niche that you can solve.

Are you still in doubt as to what to create for your audience? You could ask them. Do this by sending survey on “how best to meet their needs to your email subscribers.

if you have not started building an email list, I’d suggest you start immediately using convertkit for your email collection.

There are a number or products you can create. For example, ebook, member ship sites, home study course, video course, or coaching programs as discussed above. You can make thousand of dollars from a course you created.

Another point to note, is to find someone to collaborate with if the thought of creating a product feels a bit daunting to you.


We’ve said that creating your own product is a great way to make money blogging.

But, what if you don’t have your product? Your best case scenario will be to learn how to monetise your blog with affiliate products.

Mastering the art of affiliate marketing is guaranteed to make you money in blogging.

what is affiliate marketing?

Affiliate marketing is simply an arrangement that allows you to recommend and promote somebody’s product on your blog, and earn a commission for sale, or traffic generated from the referral.

“Affiliate marketing is a high-value, low-risk strategy proven to drive sales and awareness for brands and revenue for publishers,” It’s projected to grow to $6.8 billion over the next 5 years.

It creates opportunity for you to make money from blogging and also cultivate a relationship with the advertiser.

When you register as an affiliate to sell a product, a link with a tracking code will be given to you. To get sales through this link, you can create content on your blog specific to the product and embed the link in the content, or simple place the link in your social media to get sales.

Whenever anyone clicks on that link and buys the product you get a commission on that purchase.

I use affiliate products to monetize my site. It’s the least stressful way to make money from blogging,

This is how other bloggers and inflencers make money from blogging as well. With affiliate marketing you can make money years down the line, even when you are asleep or on vacation.

The secret to successful money making in affiliate marketing is to produce helpful contents and recommend a helpful products along side it.

Affiliate marketing is a lucrative way bloggers make money  from blogging.  However, it’ll be ridiculously selfish to recommend products to your audience solely for the purpose of making a commission alone, and not to add value to them

First and foremost, let your readers build trust in you, then, they will in return definitely consider your recommendations.

Affiliate marketing is a great opportunity to make money from blogging without creating your product. If you have not taken advantage of it, then you’re certainly leaving money on the table.

Master affiliate marketing with my free ebook + worksheets. Sign up to download.



Many bloggers make a lot of money by freelancing their skills. If you’re into blogging, you already have an on- demand skill to make money.

Your blog is a  big marketing tool that entices prospective clients to seek your skill; it pre-qualifies you to be hired because it showcases your post, and other works you have in your portfolio.

Examples of blogging skills to freelance are: social marketing skills, web development, photo editing skill, networking skill, content writing, keyword research, proof reading, blog management, ebook designing etc.

All these skills and more that you’ve acquired as a blogger can help you land a freelance job and in some cases a real job (if you’re interested).

How do you market your blogging skills?

The best way to market your blogging skill is to set up a page on your blog and title it “hire me,” “our / my services,” “work with me,” “what we do,” or any other name that best fits with your blog. 

Next, write a captivating heading and details of what you have to offer on the page. Most importantly, include an action button for your prospects to take action.


You can make money as a freelance blogger, by leveraging heavily on your experience as a blogger.

A freelance blogger is sort after for his ability to exhibit a combination of various skills.

These skills include: writing skills, good knowledge of SEO, ability to identify and locate target audience, knowledge of wordpress, and also their social media marketing skills.

To find these jobs, search in google for “freelance bloggers job.” When writing your application link to your author’s page on your blog.

Also, you can present a couple of your best written articles on your blog, or your guest post on other people’s blog.



What’s a revenue center?

It’s a division of a business that gains revenue from products sale or service provided for in a company.

In production or sales company, the manager is able to differentiate between products that are outperforming targets, and the ones that are under performing.

Armed with this information, the manager knows where to boost more sales.

In the same vain, as a blogger, you have a company – which is  your blog. You also have a revenue center – these are the products, post or service that make the most money for your blog.

As a good blog owner and manager, your responsibility is to create unique and dedicated posts specific to your revenue center in other to generate increased sales from this products.

You can also build landing pages for these products, and most importantly, work out strategies to increase traffic flow to these pages for the purpose of increasing the revenue from them.

A revenue center page basically affords you the opportunity to explain the product in details, drive more traffic to it, and increase the income from it.

Have you identified your blog’s revenue center yet? If you have not, do a quick audit of your blog and identify the articles and products that are performing well. Scale your blog’s revenue by creating a unique revenue center page for it today.


This is another way to make money blogging, though many successful bloggers may frown at it. This is because the advertising space you are selling can return better earnings from selling either affiliate products or your products.

While successful bloggers frown at this, big newspaper publications making big money using this method.

This is because they have huge traffic. What’s more, it’s a traditional way of monetising a newpaper or magazine site.

For the reason above, the best you can do as a blogger is to find what works best for you.

How do you sell advertising space on your blog?

You can sell ads space on your site to either a direct advertisers or third party advertisers.

Direct advertising

Direct advert, also called private advert placement is when companies or individuals come directly to you to place advert on your blog.

To sell direct advert on your site simply put “advertise with us page on your site.”  And List out on this page all the adverts format available on your blog and the cost.

Mention your alexa ranking, your blog traffic, page rank, and any other statistics that will enhance your chances of getting a deal.

Third party advertising

The third party advertising on the other hand, is the advert placed on your blog through a middle man.

These middle men are ads networks that engage in 3rd party advertising.

Basically, what you need to do is to sign up with ads network. Whenever, they get products or services in your niche to advertise on behalf of their clients, they may seek out your blog out of the numerous that applied to place the advert on.

There are 3 different types of adverts placement and payments in third party advertising. you can be paid on the impression, the click, or the sale.

  1. Pay-Per-Click ads, also known as Cost Per Click or CPC: In this advert, you get paid when somebody clicks on the advert on your blog.
  1. Cost- per- impression ads, also known as CPM. In this model, you get paid whenever 1000 visitors comes to your site. An impression is a visitor seeing your page.

It is charged per 1000 impressions. In other words, you get paid an agreed amount of money whenever 1000 visitors come to your site, regardless of any body clicking the ads.

  1. Pay- per – sale ads, also known as pay per sale. In this model you are only paid if someone clicks the ads on your blog and makes a purchase.

Although, I’ve picked the best strategies for you to monetize your blog, notwithstanding,  how bloggers make money from blogging is by no means exhaustive in this post.

Like I said before, bloggers combine different strategies to make money. Combine as many as you can to make the most money from your blogging.

Do you know other ways to make money from blogging that haven’t been mentioned above?

Or,  you just want to share your thoughts on the post?

Please, feel free to share with us in the comment below.

Your voice is important to us on this blog!


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