Google Ads Unveiled:
What is Google advertising and How It Works
Google Ads is available in over 200 countries and territories, so you can potentially reach over 3.5 billion people worldwide.
This is because Google has over 2 billion active users, and Google Ads allows you to target your ads to people in specific countries, regions, and cities.
Here is a breakdown of the number of internet users in each region, according to Statista:
Content table
i. What is google ads or advertising?
ii. 6 benefits of google ads or advertising.
iii. How Much Does Google Advertising Cost?
iv. 4 Tips to reduce your google ads spend
v. 7 Different types of Google Ads
vi. Use our service
As you can see, the Asia-Pacific region has the most internet users, followed by Europe, North America, Latin America, and the Middle East and Africa.
When creating a Google Ads campaign, you can choose to target your ads to all of these regions, or you can focus on specific regions or countries. You can also target your ads to people in specific cities or areas within a city.
You can use Google Ads targeting options to reach people who are interested in specific keywords, demographics, and interests. This will help you ensure that your ads are seen by the right people, at the right time.
With careful targeting, you can reach a large and relevant audience in Nigeria with Google Ads
What is google ads or advertising?
Google Ads is a digital advertising platform that allows businesses to reach millions of website visitors and boost their financial goals. With Google Ads, you can create and target ads across Google’s vast network, including Search, Display, and Video channels.
6 benefits of google ads or advertising
#1. Increased brand visibility
Google is the world’s most popular search engine, with billions of searches performed every day. When you advertise on Google, your ads can be seen by millions of potential customers who are already searching for products or services like yours. This can help you to increase your brand visibility and reach new customers
#2. Cost-effective marketing
Google Ads is a pay-per-click (PPC) advertising platform, which means that you only pay when someone clicks on your ad. This makes Google Ads a very cost-effective way to reach your target audience. You can also set your own budget for your Google Ads campaigns, so you can control how much you spend.
#3. Ongoing performance insights
Google Ads provides detailed reporting and analytics, so you can track the performance of your campaigns and make adjustments as needed. This helps you to ensure that you are getting the most out of your Google Ads investment.
#4. Targeted advertising:
You can target your Google Ads campaigns to specific demographics, interests, and keywords. This ensures that your ads are seen by the people who are most likely to be interested in what you have to offer.
#5. Global reach:
Google Ads is available in over 200 countries and territories, so you can reach your target audience no matter where they are in the world.
#6. Flexible campaigns:
You can create and manage your Google Ads campaigns at any time. You can also pause or stop your campaigns at any time, without penalty.
How Much Does Google Advertising Cost?
The cost of Google advertising can vary depending on a number of factors, including your industry, your target audience, your location, and the keywords you target. However, on average, businesses spend between $1 and $2 per click on their Google ads.
Google Ads uses a pay-per-click (PPC) pricing model, which means that you only pay when someone clicks on your ad. The amount you pay per click is determined by a number of factors, including the competitiveness of the keyword you are targeting, the quality of your ad, and your budget.
In general, businesses in more competitive industries and businesses that target more competitive keywords will pay more per click. Businesses with high-quality ads and businesses that are willing to spend more on their budget will also pay more per click.
However, on average, businesses spend between $1 and $2 per click on their Google ads. This means that if you are new to Google Ads, you can expect to pay around $1-$2 per click for your ads.
There are a few factors that can affect the cost per click for businesses. Let take Nigeria for example these factors include:
- The competitiveness of the keywords they are targeting
- The quality of their ads
- Their budget
- The location of their target audience.
For example, businesses in Nigeria that target more competitive keywords, such as “insurance” or “loans,” will likely pay more per click than businesses that target less competitive keywords, such as “insurance for small businesses in Nigeria” or “loans for students in Nigeria.”
Additionally, businesses in Nigeria with high-quality ads and businesses that are willing to spend more on their budget will also likely pay more per click.
Finally, the location of the target audience can also affect the cost per click. For example, businesses in Nigeria that target their ads to people in Nigeria will likely pay less per click than businesses in Nigeria that target their ads to people in the United States.
Small to medium-sized businesses (SMBs) can allocate anywhere from $500 or $1000 to $10,000 per month to Google Ads campaigns. The specific amount that a business should allocate will depend on a number of factors, including:
- The size of the business
- The industry
- The target audience
- The competition
- The business goals
For example, a small business with a limited budget may only be able to allocate $1000 per month to Google Ads. On the other hand, a medium-sized business with a larger budget may be able to allocate $10,000 per month or more.
Larger businesses may spend twice that amount or even more.
It is important to start with a small budget and increase it as needed. This will help you to learn how to use Google Ads effectively and to track your results. Once you have a good understanding of how Google Ads works, you can start to increase your budget to reach more customers and achieve your business goals.
4 Tips to reduce your google ads spend
#1. Choose your keywords wisely:
Target a mix of broad and specific keywords, and avoid bidding on keywords that are too competitive.
#2. Write compelling ad copy:
Your google advertising copy should be clear, concise, and persuasive. It should highlight the benefits of your product or service and make people want to learn more.
#3. Set a budget:
Before you launch your campaign, set a daily or monthly budget. This will help control your ads spend and not spend beyond your budget
#4. Monitor your results:
Once your campaign is up and running, monitor your results.
7 Different types of Google Ads
Google Ads offers a variety of ad formats to help businesses achieve their marketing goals. Here are the seven most common types of Google Ads:
#1. Text ads:
Text ads are simple and straightforward, but they can be very effective. They appear at the top of search results pages and on websites across Google’s Display Network.
#2. Responsive ads. Responsive ads automatically adapt to different screen sizes and devices, so they look great everywhere they show. You can create responsive ads for both search and display campaigns.
#3. Image ads:
Image ads use images to capture people’s attention and promote your products or services. You can use static images, animated GIFs, or even interactive HTML5 ads.
#4. App promotion ads:
App promotion ads encourage people to download your mobile app. You can target your ads to people who have already shown an interest in apps like yours, or to people who are likely to be interested in your app based on their demographics or interests.
#5. Video ads:
Video ads are a great way to tell your brand story and engage potential customers. You can run video ads on YouTube, other websites across Google’s Display Network, and even on TV.
#6. Shopping ads: Shopping ads are product listings that appear at the top of search results pages and on Google Shopping. They include images of your products, along with prices, reviews, and other relevant information.
#7. Call-only ads: Call-only ads are designed to get people to call your business. They only appear on mobile devices, and they prominently feature your phone number.
Which type of Google ad is right for you depends on your marketing goals and budget. If you’re not sure which type of ad to choose, you can contact a Google Ads specialist for help. Link to me
Use our service
Google Ads offers many opportunities for businesses, but creating and managing a successful campaign can be challenging, especially if you’re new to it.
Consider hiring a professional:
Here’s The Online Compass PPC management service
Google Ads provides countless opportunities for businesses to thrive and expand their reach. However, managing a successful advertising campaign can be quite a challenge, especially if you’re new to it. That’s where we come in to make your journey easier and more rewarding.
Introducing The Online Compass Digital Marketing Agency
We’re not just experts in the field; we’re your dedicated partners in success. Our goal is to help you navigate the world of Google Ads with confidence and achieve your business objectives. We offer comprehensive services that go beyond Google Ads.
A Complete Marketing Solution
We understand that success in the digital world is about more than just advertising on Google. It’s about creating a well-rounded marketing strategy that delivers results. That’s why we provide a full-service solution, from setting up Google Ads to creating automation strategies that generate leads and acquire valuable customers.
Your Business, Our Expertise
Our team of experienced marketing professionals is here to assist you at every step. From setting your Google Ads budget to crafting engaging campaigns, we’ve got you covered. We take pride in our ability to create campaigns that not only reach your target audience but also connect with them, ensuring your business stands out in a crowded market.
Effortless Support
We’re just a phone call or email away. Contact us on WhatsApp at +234 9155243984 or send us an email at eki@theonlinecompass.com and let’s start your journey toward business success. With The Online Compass Digital Marketing Agency as your partner, you’re not just navigating the world of Google Ads – you’re conquering it.
Join us today and embark on a journey of growth, expansion, and unrivaled success. Your business deserves the best, and we’re here to deliver it.
Eki Ayemenre
Co-founder/Google certified search ads specialist/ digital marketing strategist
@The Online Compass Digital Marketing Agency